Our Step-by-Step Approach
Willow Data Strategy will help you no matter where you are in the data game
DATA DISCOVERY & AUDIT
“All of the above” is not a good way to start a complex project, and there is no good answer to a wrong question. We help you finding the most cost effective way to achieve your long and short term marketing goals.
Do you have all necessary data to meet your goals? What kind of shapes are they in? With a deep knowledge in many industry verticals, we know what data would matter more for your business.
“Garbage in, garbage out”. Generally, over 80% of analytics efforts go into data hygiene, as most data are NOT ready for advanced analytics. Dealing with unstructured and uncategorized data is one of the most critical steps in data play.
Just installing some machine-learning algorithm does not automatically provide the right answers. We translate your needs into sound project plans and specifications, and convert mounds of data into answers to your questions in the most efficient way possible.
Analytics projects are not finished until the results are shared throughout the system in forms of reports, dashboards, and model scores. Remember, most mishaps related to data happen during the deployment stage.
APPLICATION OF INSIGHTS
No amount of analytics effort is useful if it is not applied to decision making processes or campaigns. In modern marketing, the rubber meets the road when target customers get to see personalized marketing messages through all applicable channels.
If you tried something new, did it work? What were the elements of success? Analytics is an endless loop, where learnings from current and previous projects must continuously be applied to future efforts. No improvement is possible without knowing what actually worked.