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Lost in the sea of data?

Trying to untangle a data mess?

Want to drive profit with your data?

Our solutions will guide you


Building the Data
Road Map​


Making Sense of Data


Narrowing the Gap between Marketing & Technology



As size and variety of data increase, database and analytics projects become more complicated and costly, while management's desire to incorporate analytics into day-to-day decision making is higher than ever.

A database is not just a sum of all available data sources, no matter how big or small they are.  That is why marketers must set clear goals and build a roadmap before investing valuable time and resources in any data related project.

We always start the journey by formulating the right set of questions first.

Willow Data Strategy help marketers deriving meaningful insights out of mounds of data with years of battle experience and result-oriented mindsets.

We methodically examine clients' long and short-term goals, business challenges, available data, and resource limitations, and then lead them to practical solutions in the most cost effective manner.

Always keeping an eye on the ball, we take pride in being thorough and getting it right the first time.  Our goal is to maximize our clients' profit, not ours.

Data and analytics play is all about the details, and we have a proven track record in comprehensive strategic planning and complete tactical execution, from data collection and refinement to advanced analytics and personalized targeting.  
We do not just talk the talk; we believe that analytics is a precision business, and there is no small job in data-related projects.  On top of all that, we will always explain complex concepts in plain English.



Willow Data Strategy is a unique data and analytics consulting company that narrows the gap between marketing and technology worlds, as we speak both languages fluently.

Regardless of our clients' levels of understanding in advanced analytics, we expeditiously guide them through the jungle of data and overcome technical challenges to maximize the value of their data assets.

We are not technology-oriented data geeks who get easily swayed by fancy new toolsets, but seasoned business people with deep knowledge in all things related to data and analytics.

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