Our Goals Are To:
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Provide answers to your marketing questions, not just bits and pieces of data
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Create custom solutions to your unique challenges
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Help you do it right the first time and stop wasting time and resources
How Are We Different?
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Our goal is to maximize your profit, not ours
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We listen before we talk, as every business is unique
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We have years of experience in all industry verticals, for both B-to-C and B-to-B applications
What We Can Do For You
Technology Vendor Evaluation, Selection, and Management
Data Strategy and Road Map Development
CRM and Personalization Strategy Development and Execution
CDP & Marketing Database Design
Internal & External Data Evaluation and Audit
Project Management for Data and Analytics Projects
Consulting Project Examples:
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Data strategy and roadmap development
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DB marketing/CRM strategy development and execution
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Need analysis and business requirement gathering
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Marketing database design specialized for advanced analytics
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Specification for true Customer 360 environment
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Detailed guidance for advanced analytics and predictive modeling
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Database audit and troubleshooting
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CDP/marketing database implementation and improvement strategies
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Data or analytics vendor selection and management
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Job requirement development for data and analytics personnel
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External data and toolset evaluation
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Report and dashboard design for various levels of users
Specifically for Advanced Analytics:
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Model evaluation and improvement recommendations
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Supervision and guidance for analysts, data scientists, and outsourcing vendors
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Development of job descriptions of analytics personnel and project specifications
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Prescription of "right" models to meet business goals
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Model specifications and application of advanced analytics
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Creation of “analytics-ready” environment for fast and error-free deployment of models
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Productization of data assets through modeling