Our Goals Are To:

• Provide answers to your marketing questions, not just bits and pieces of data

• Create custom solutions to your unique challenges

• Help you do it right the first time and stop wasting time and resources

How Are We Different?

• Our goal is to maximize your profit, not ours

• We listen before we talk, as every business is unique

• We have years of experience in all industry verticals, for both B-to-C and B-to-B applications

What We Can Do For You

Technology Vendor Evaluation, Selection, and Management

Project Management for Data and Analytics Projects

Consulting Project Examples:

• Data strategy and roadmap development

• DB marketing/CRM strategy development and execution

• Need analysis and business requirement gathering

• Marketing database design specialized for advanced analytics

• Specification for true Customer 360 environment

• Detailed guidance for advanced analytics and predictive modeling

• Database audit and troubleshooting

• CDP/marketing database implementation and improvement strategies

• Data or analytics vendor selection and management

• Job requirement development for data and analytics personnel

• External data and toolset evaluation

• Report and dashboard design for various levels of users

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Specifically for Advanced Analytics:
 

• Model evaluation and improvement recommendations

• Supervision and guidance for analysts, data scientists, and outsourcing vendors

• Development of job descriptions of analytics personnel and project specifications

• Prescription of "right" models to meet business goals

• Model specifications and application of advanced analytics

• Creation of “analytics-ready” environment for fast and error-free deployment of models

• Productization of data assets through modeling

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