Our Goals Are To:

  • Provide answers to your marketing questions, not just bits and pieces of data

  • Create custom solutions to your unique challenges

  • Help you do it right the first time and stop wasting time and resources

How Are We Different?

  • Our goal is to maximize your profit, not ours

  • We listen before we talk, as every business is unique

  • We have years of experience in all industry verticals, for both B-to-C and B-to-B applications

What We Can Do For You

Technology Vendor Evaluation, Selection, and Management
Data Strategy and Road Map Development
CRM and Personalization Strategy Development and Execution
CDP & Marketing Database Design
Internal & External Data Evaluation and Audit
Project Management for Data and Analytics Projects

   

Consulting Project Examples:

 

  • Data strategy and roadmap development

  • DB marketing/CRM strategy development and execution

  • Need analysis and business requirement gathering

  • Marketing database design specialized for advanced analytics

  • Specification for true Customer 360 environment

  • Detailed guidance for advanced analytics and predictive modeling

  • Database audit and troubleshooting

  • CDP/marketing database implementation and improvement strategies

  • Data or analytics vendor selection and management

  • Job requirement development for data and analytics personnel

  • External data and toolset evaluation

  • Report and dashboard design for various levels of users

Specifically for Advanced Analytics:
 

  • Model evaluation and improvement recommendations

  • Supervision and guidance for analysts, data scientists, and outsourcing vendors

  • Development of job descriptions of analytics personnel and project specifications

  • Prescription of "right" models to meet business goals

  • Model specifications and application of advanced analytics

  • Creation of “analytics-ready” environment for fast and error-free deployment of models

  • Productization of data assets through modeling