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Stephen H. Yu                      Photo: IT DAILY/COMPUTER WORLD

Stephen H. Yu is a world-class database marketer with a proven track record in comprehensive strategic planning and complete tactical execution....

....from data collection and database design to model-based targeting and delivery, effectively bridging the gap between the marketing and technology world with a balanced view obtained from over 25 years of experience in best practices of database marketing.

Currently Stephen is president and chief consultant of Willow Data Strategy, LLC. He served as Vice President, Data Strategy & Analytics at Infogroup, leading the analytical services and product development teams.

 

Previously, he was a co-founder, visionary and the principal technology architect of I-Behavior, a premiere co-op database company that was the first to fully incorporate SKU-level transaction data into model-based targeting process, forever raising the price of entry for the entire list industry.

Stephen's extensive database and consulting assignments have included first-rate financial institutions, service providers, telecommunication and utility companies, publishers, multi-channel retailers and non-profit organizations, for both B-to-C and B-to-B applications.

 

He actively speaks at prominent database marketing conferences and frequently contributes articles in industry publications on the subjects of target marketing, big data analytics, database design and best practices in database marketing.  

 

Click here to view Stephen's LinkedIn profile.